Embarking on my journey as a founder, my business unfolded from a deep desire to offer people the chance to wear diamonds consciously and without guilt.

An aficionado of aesthetic treasures, I have long admired the allure of diamonds. However, grappling with the opaqueness surrounding their origins has been a persistent challenge. Questions such as whether a child partook in the excavation or if a person embroiled in conflict was involved in the mining process invariably plagued my thoughts. Consequently, upon the revelation of lab-grown diamonds possessing identical physical, chemical, and optical compositions to mined diamonds, yet lacking the disconcerting implications for individuals, I delved into a realm that has since become my focus.

While I do not advocate against mined diamonds, acquiring them transparently proves exceedingly challenging. Lab-grown diamonds emerge as a commendable alternative, enabling the enjoyment of diamonds in an ethical manner without further depletion of the Earth's natural resources. It is imperative to me that the supply chain remains as transparent as possible. Equally vital is the commitment to remunerating individuals fairly, particularly in a world where large corporations frequently depend on the exploitation of underpaid workers.

As a Diamond Graduate certified by the Gemological Institute of America (GIA), I meticulously select each lab-grown diamond, pairing it with recycled gold in collaboration with our skilled craftsmen to fashion your bespoke jewellery. Crafted in England, these pieces are poised to be cherished for generations.

I am a fervent believer in conscious consumerism. While acknowledging the constant need  to seek sustainable practices, I am steadfast in my commitment to finding ways to improve everyday. This ensures the continued enjoyment of exquisite and precious items in a manner that is equitable to both the environment and communities worldwide.